More Than 60 Startup iGaming Operators Have Chosen Optimove Ignite+ in Its First 18 Months

The program was built on two principles for pre-launch and startup casino and sports betting operators: time to value from day one, and a commercial ramp that matches early-stage cash flow

Lisbon, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today announced that more than 60 startup casino and sports betting operators worldwide have chosen Optimove Ignite+ since the program launched in early 2025.

Optimove Ignite+ was designed around two principles. The first is time to value: Optimove Ignite+ operators receive OptiStart predictive analytics, professional services and a dedicated CRM expert from day one, capabilities an operator at that stage would otherwise wait months to access. The second is commercial. The program builds in a ramp that tracks the cash flow of an early-stage business.

Many of the fastest growing operators that Ignite+ serves, are modern businesses to whom crypto is second nature. As a result, Optimove also accepts cryptocurrency payments, giving Optimove Ignite+ operators and all Optimove clients, added flexibility in how they manage costs.

According to Motti Colman, Senior Vice President of Revenue, Gaming at Optimove, “The first piece was time to value. We give operators OptiStart and professional services out of the gate, which are the more sophisticated and more valuable pieces that an operator at that stage could not otherwise afford, so they get the benefit early and close the gap. The second thing we built was a ramp, because cash flow is the problem for an early-stage business and we wanted to build alongside that.” 

What Optimove Ignite+ includes

• Preferential first-year commercial terms, including reduced platform and implementation costs, structured to ramp as the operator grows
• OptiStart predictive analytics and professional services from day one, rather than as later-stage additions
• Pre-built player journeys and campaigns, including welcome, reactivation and balance-reminder programs
• A dedicated CRM expert across strategy, analytics and campaign activation
• Industry insights and benchmarking drawn from Optimove's work with more than 1,200 casino and sports betting brands
• CRM education and learning resources for building the operator's internal capability

Operators on the Optimove Ignite+ program run the same platform used by the largest brands in the industry. Half of EGR’s “Ones to Watch” startup operators are Optimove clients, and the platform’s customer data foundation is designed to serve an operator’s first hundred players and its hundred-thousandth without a migration.

Speed to first campaign has been a consistent theme among participants. One startup operator had a 50,000-player dataset live on Optimove within two days, built its first seven email campaigns in a seven-day sprint including IP warm-up, and completed technical setup in 20 days. Optimove has detailed the full onboarding sequence in “How Fast Can an iGaming Startup Go Live with Optimove?”

Herd Gaming, an Optimove Ignite+ operator, launched in July 2025 with a two-person marketing team, no dedicated data specialist and no internal engineering resource. Real-time triggered campaigns were running at launch. The team now runs an average of 250 campaigns a month.

“We’re running the same kind of CRM program as operators with ten times our headcount. Real-time data, automated flows, reporting, we act on the same day,” said Sofia Lehtonen, CRM Manager at Herd Gaming. “The difference is that there’s two of us, and Optimove covers the rest.”

Further reading:
“How Fast Can an iGaming Startup Go Live with Optimove?”

“5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove.”

Optimove Ignite+, Powering the next generation of iGaming leaders

About Optimove

Optimove is the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators. Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.

For three years running, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs. In the 2026 edition, it is ranked #1 for Real-Time Personalization and Decisioning among the 12 vendors evaluated.

Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.

All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work: inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing.

Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.

 

Rob Wyse
Optimove
2129201470
rob_w@optimove.com