AGP Executive Report
Last update: 8 hours agoPolitical Advertising: AI-generated midterm ads have drawn more than $137 million in spending, with 81% of AI attack ads coming from Republicans. GOP campaigns are also largely dropping Trump from their ads: his share fell from 47% in May to 1% in October. Ad Rules: The Supreme Court left the FCC’s political-ad rate guidance in place for broadcasters. Sports Media: Disney is asking as much as $12 million for coveted 2027 Super Bowl commercials, while a new push to make premium sports inventory biddable could reshape how advertisers buy live-event audiences. Brand Campaigns: Viola Davis fronts GSK’s new shingles-awareness effort, built around personal stories and social and earned media. Industry Moves: Making Science named ad-tech veteran Sharon Park its U.S. managing director, and creator-marketing firm Billion Dollar Boy is betting on B2B as the sector’s next growth area.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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