Drug Ads in Court: Novo Nordisk is seeking a preliminary U.S. injunction to block Eli Lilly obesity/diabetes ads, arguing Lilly’s comparisons use outdated studies and mislead consumers—another escalation in the race for the $100B+ U.S. obesity market. Media & Sports Business: TelevisaUnivision says U.S. ad revenue fell 29% in Q2 as Spanish-language World Cup rights shifted to Telemundo, while it leans on political ads to offset weakness. Payments & Retail Tech: Card networks’ “Click to Pay” push grows, but U.S. adoption lags Europe as banks focus on competing wallet options and still need to educate merchants and consumers. AI in the Enterprise: An a16z-linked essay warns “tokenmaxxing” failed because companies deployed AI workforces without management infrastructure, leaving humans “cheaper than software.” MarCom Ops Platform: AS Beauty standardized five brands on Pipe17’s order operations platform, separating OMS from ERP to speed fulfillment and add brands without rebuilding systems. Entertainment Marketing: Netflix’s South African hit “The Polygamist” is breaking out globally, driving binge demand across dozens of countries. Brand Partnerships: Shaq’s Big Chicken is expanding into Elev8 Fun indoor adventure parks across Florida, starting with a Doral debut. Global Conflict Watch: Iran rejected a U.S. ceasefire proposal routed through Iraq’s PM as the U.S. weighs a “massive attack,” keeping regional risk—and ad/consumer uncertainty—front and center.