AGP Executive Report
Last update: 6 hours agoAI Ad Expansion: OpenAI is bringing ChatGPT ads to 26 more countries, reaching 89 markets. It says more than 100,000 advertisers have run campaigns since launch; ads appear on Free and Go plans, not paid tiers. Creator Marketing: A LTK–Northwestern study finds 91% of brands now run always-on creator programs, while the average number of creators per brand rose 275% year over year. Media Business: Netflix shares slid after the company lowered its advertising outlook and gave a disappointing revenue forecast, renewing questions about the pace of its ad business. Agency and Platform Deals: Salesforce agreed to buy marketing platform Braze for $5.7 billion, a major tie-up in customer engagement technology. Political Ads: Campaigns have spent $137 million on AI-made ads ahead of the midterms, as Vermont’s increasingly visible AI spots show how the technology is entering local races. Publisher Relations: News organizations are pressing regulators in Brussels and London over Meta terms they say could let the company use material linked from their pages to train AI products.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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