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Xraised Interviews Shannon Kacherovich, CEO of Lorem Springs, on the Hidden Cost of Double-Speak in Business

BOSTON, MA, UNITED STATES, October 30, 2025 /EINPresswire.com/ -- Xraised Interviews Shannon Kacherovich on the Power of Clarity and the Impact of Double-Speak in Organizations


In an enlightening conversation with Xraised, Shannon Kacherovich, Founder & CEO of Lorem Springs, discusses the subtle yet significant effects of double-speak in business. A topic she’s passionate about, Kacherovich delves into how vague and polished language affects decision-making, leadership trust, and financial outcomes within organizations.


The Impact of Double-Speak on Business Performance

Double-speak, often masked in polished, jargon-filled language, may seem harmless on the surface, but Kacherovich warns of the hidden risks it poses. “When companies lean on vague, polished language, they risk more than just unclear communication. It erodes trust, creates confusion, and ultimately leads to inefficiencies in both decision-making and team dynamics,” she explains in the interview.

Kacherovich highlights the far-reaching consequences of unclear language on day-to-day business operations, from declining productivity and team misalignment to disruptions in budgets and financial goals. By shedding light on the detrimental impact of unclear language, Kacherovich’s insights reveal why clarity is key to unlocking business success.


How Double-Speak Affects Leadership and Team Alignment

As an actuary with deep experience in both business and leadership, Shannon Kacherovich emphasizes the importance of fostering transparency and trust in the workplace. Double-speak, whether intentional or a byproduct of corporate culture, undermines team morale and stifles innovation. “Leaders must be vigilant in recognizing the subtle signs of double-speak,” Kacherovich asserts. “When employees struggle to interpret leadership messages, it hampers alignment, which ultimately affects productivity.”

Kacherovich explains that leaders should actively encourage straightforward communication to improve team collaboration and decision-making. By eliminating jargon and ambiguous language, businesses can not only improve internal communication but also strengthen relationships with clients, stakeholders, and partners.


Measurable Benefits of Stripping Away Jargon

One of the most immediate benefits companies experience when they eliminate double-speak is enhanced decision-making. Kacherovich points to how clearer, more direct communication often results in better-informed decisions that positively impact the bottom line. “The first measurable benefit companies will notice is increased productivity,” she shares. “When everyone understands the language, it aligns the team toward common objectives and drives business outcomes.”


About Shannon Kacherovich

Shannon Kacherovich is an accomplished actuary, Founder, and CEO of Lorem Springs, a company dedicated to identifying and exposing double-speak in business. With a focus on leadership transparency, Kacherovich works to empower organizations to foster authentic, clear communication that drives tangible results.


About Lorem Springs

Lorem Springs, led by Shannon Kacherovich, is a thought leader in helping companies identify the hidden language used by executives to obscure their true intentions. By eliminating double-speak, Lorem Springs guides organizations toward clearer, more transparent communication practices that foster trust and improve performance.

For more information on Lorem Springs, visit Lorem Springs.

Watch the Interview: The Hidden Cost of Double-Speak in Business

In this compelling interview, Shannon Kacherovich explores the nuances of corporate language and the vital importance of clear communication for organizational success. Watch the full interview and discover how your business can benefit from eliminating double-speak by visiting The Hidden Cost of Double-Speak in Business.

For more insights from Xraised, visit Xraised.

Gianmarco Giordaniello
Xraised
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