Most U.S. households planning a Christmas tree will choose artificial, survey finds

A new national survey from the American Christmas Tree Association says 83% of households planning to display a Christmas tree this season will use an artificial tree, underscoring how cost-conscious shoppers are adapting holiday traditions. The findings come as families face higher prices and look for durable, reusable options that still deliver the seasonal centerpiece.

Why it matters: - Artificial trees remain the dominant choice for households that plan to display a Christmas tree this season. - The findings suggest families are balancing holiday tradition with tighter budgets and looking for reusable purchases that can stretch across multiple years. - The Christmas tree remains a central part of holiday celebrations for many U.S. households.

What happened: - The American Christmas Tree Association released new survey data showing 78% of households planning to display a Christmas tree this season intend to choose an artificial tree. - Another 5% plan to display both real and artificial trees. - That brings the total to 83% of households planning to display an artificial tree in their home. - The survey was conducted online by Ipsos for the American Christmas Tree Association. - The poll was fielded Oct. 23-25, 2026, using the probability-based KnowledgePanel. - The sample included 1,017 adults age 18 or older and was nationally representative.

The details: - The American Christmas Tree Association said higher prices are pushing households to look for practical ways to preserve holiday traditions. - Artificial trees offer durability and reusability, which can make them a long-term spending decision for families. - The range of styles, sizes and price points makes artificial trees easier to fit into different homes and budgets. - The survey found that 42% of Americans set up their Christmas tree on or before Thanksgiving weekend. - Jami Warner, executive director of the American Christmas Tree Association, said families are looking for ways to keep the joy and traditions of Christmas alive even when budgets are under pressure. - Warner said an artificial tree can be a practical investment that helps families celebrate year after year. - Warner also said there is no single right way to celebrate Christmas, and families choose from pre-lit trees, traditional evergreen styles, colorful trees and homes with multiple trees, including real trees.

Between the lines: - The results point to a holiday market where convenience, affordability and repeat use are competing more strongly with live-tree tradition. - The early setup timing suggests many households are trying to maximize the time they spend with holiday decorations. - The messaging from ACTA also reflects a broader effort to frame artificial trees as both economical and traditional, not just a substitute for real trees.

What's next: - ACTA said it will continue serving as a resource for media and consumers seeking information and education on the Christmas tree industry. - The association also pointed readers to continued industry updates at ChristmasTreeAssociation.org and through ACTA social channels. - Holiday buying patterns will become clearer as more households set up trees ahead of the season.