The Brooks Group named a 2027 America’s Best Workplace

The Brooks Group has been recognized by Best Companies Group as one of the 2027 America’s Best Workplaces, a ranking that spotlights employee experience and workplace culture. The award puts the Greensboro-based sales training company among the top employers set to be honored at The Best Workplace Summit on Dec. 10.

Why it matters: - The recognition gives The Brooks Group outside validation for its workplace culture and employee experience. - Best Companies Group’s ranking is based on workplace policies, practices, demographics and employee survey data, so the honor reflects more than branding. - The award can strengthen recruiting, retention and the company’s reputation with customers and partners.

What happened: - The Brooks Group was named one of the 2027 America’s Best Workplaces by Best Companies Group. - The Greensboro, North Carolina-based company works in industrial sales training and development. - CEO Will Brooks called the third straight year of recognition a tremendous honor and said the award reflects a culture that values people, supports growth and helps employees succeed personally and professionally. - Winners will be announced with final rankings at The Best Workplace Summit on Thursday, Dec. 10, at 4 p.m. EST and 1 p.m. Pacific.

The details: - The America’s Best Workplaces program honors top employers across the U.S. and ranks the Top 10 workplaces in small, medium and large business categories. - Eligible winners were previously recognized by Best Companies Group in at least one other data-driven recognition program. - Best Companies Group evaluated each nominated company using workplace policies, practices, demographics and an employee survey measuring employee experience. - Jaime Raul Zepeda, executive vice president of Best Companies Group + COLOR Magazine, said the 2027 honorees built people-first environments that help employees thrive. - Best Companies Group is co-hosting the celebration with BridgeTower Media. - The event hashtag is #AmericasBestWorkplaces. - Registration for The Best Workplace Summit is available here. - More information about the 2027 America’s Best Workplaces is available here.

Between the lines: - The award reinforces a broader trend in which workplace culture has become a measurable business asset, not just an internal HR issue. - For a sales training company, the recognition also supports its core message about developing people and performance. - The repeated recognition suggests The Brooks Group is using its own employee culture as part of its market positioning.

What’s next: - The Brooks Group will be part of the 2027 America’s Best Workplaces class when final rankings are announced at the summit. - Best Companies Group will publicly release the Top 10 rankings by company size at the Dec. 10 event. - The company’s broader workplace profile may continue to matter as it recruits talent and markets its training services.

The bottom line: - The Brooks Group’s latest honor adds third-party proof that its internal culture is a competitive advantage, not just an internal talking point.