Happy Habitats launches Burrow Bricks in Petco stores nationwide

Happy Habitats has rolled out its Burrow Bricks modular small-pet habitat system in Petco stores across the U.S. The launch includes a 90-day in-store exclusive and sets up broader retail distribution after SuperZoo on Aug. 14.

Why it matters: - Burrow Bricks expands the small animal habitat market with a modular product built for enrichment, customization and safer play. - The Petco rollout gives Happy Habitats national retail exposure at launch, which can accelerate adoption among owners of hamsters, gerbils, mice and other small pets.

What happened: - Happy Habitats launched Burrow Bricks nationwide in Petco stores across the United States on June 10, 2026. - The product was distributed to six Petco distribution centers as part of the retail rollout. - Petco received the line under a 90-day in-store exclusivity agreement. - Additional retail partners will get access after the exclusivity period, with availability set to expand during SuperZoo on Aug. 14.

The details: - Burrow Bricks is a customizable, modular habitat system for small pets. - The system is designed for hamsters, gerbils, mice and other small pets. - Each component is a 3-inch by 3-inch clear snap-together block. - The blocks are engineered for easy assembly and creative customization. - Pet parents can build hideouts, tunnels, full enclosures and maze systems. - The system includes Happy Habitats’ patented paw protection technology. - The technology is designed to help prevent paw entrapment while supporting safe exploration and enrichment. - The initial retail assortment includes the Burrow Bricks Clear Small Pet Playpen 52-Piece Starter Kit. - Consumers can also see Burrow Bricks demonstrations on Happy Habitats’ social media channels, including TikTok.

Between the lines: - The launch tracks with growth in the small animal category, especially products built around enrichment and modular play. - Happy Habitats is positioning Burrow Bricks at the intersection of safety, creativity and pet-owner customization. - Petco’s merchandising support suggests retailers see room for more interactive products in the small-pet aisle. - Ethan Haber, Happy Habitats president and founder, said consumers want products that combine creativity, customization and safety. - Ashley Smith, Petco merchandising manager, said the product adds a new level of creativity and enrichment to the small animal category.

What's next: - Happy Habitats expects Burrow Bricks to reach additional retail partners after the 90-day Petco exclusivity ends. - The company is using social media videos to build awareness before the broader retail expansion. - SuperZoo on Aug. 14 is the next named milestone for the product’s retail rollout.

The bottom line: - Burrow Bricks gives Happy Habitats a national retail entry point and a path to expand a safety-focused, modular habitat concept beyond Petco.