Bob Lilly Promotions relaunches website to showcase broader brand experience work

Bob Lilly Promotions has launched a redesigned website at boblillypromo.com that organizes its services by role, industry and business objective. The move is meant to better reflect the Dallas-based agency’s work in employee recognition, customer engagement and creative marketing beyond branded merchandise.

Why it matters: - Bob Lilly Promotions wants prospects and clients to see the company as a brand experience partner, not just a promotional products supplier. - The redesigned site makes it easier for marketing, HR, procurement and event teams to find relevant solutions fast. - The update reflects how organizations buy experiences tied to culture, loyalty, onboarding and engagement.

What happened: - Bob Lilly Promotions launched a completely redesigned website at boblillypromo.com. - The company said the new site is organized by role, industry and business objective instead of only by product category. - The launch comes after 27 years in business.

The details: - Bob Lilly Promotions says its work includes employee recognition programs, company stores, creative campaigns, commercial print, event activations, onboarding experiences and branded merchandise. - The new website also highlights creative services, customer loyalty programs and experiential marketing. - The site includes industry-specific solutions, curated idea galleries and examples of branded experiences. - Visitors can explore the site, schedule a consultation, browse featured work and download the latest ideas. - The company is WBENC-certified. - Bob Lilly Promotions works with more than 100 print partners across the country. - The company is a member of PeerNet, a promotional products buying group with more than $550 million in combined annual purchasing power. - PeerNet gives BLP clients sourcing options, competitive pricing and access to preferred suppliers.

Between the lines: - President and CEO Bob Lilly, Jr. said the old website made the company look like a promotional products business, even though clients are buying better employee experiences, stronger brands and deeper connections. - The repositioning suggests Bob Lilly Promotions is trying to capture a wider share of marketing, HR and workplace experience budgets. - The website refresh also works as a proof point for the company’s broader service mix and past program results.

What's next: - Bob Lilly Promotions plans to use the new website to attract the next generation of brands and help them build memorable experiences. - The company will continue pointing visitors to featured work, consultations and downloadable ideas through the new site. - The agency will keep leaning on its industry-specific examples and case studies to show how branded experiences support talent attraction, employee recognition, customer engagement and culture.

The bottom line: - Bob Lilly Promotions is using its website relaunch to redefine its market position around outcomes, not merchandise.